| Name |
Olivia Scott |
| Demographic Information |
19 years old, female, white, single |
| Job title or focus of activity
|
College student pursuing a career in psychology. She also works in the admission’s department of her school |
| Goals |
She uses YouTube to watch videos of her favorite youtubers, for school and to listen to music |
| Environment |
She uses this application in a common place (at home and has two roommates and a dog,
little noise) and sometimes at work (no more than 4 people whether that is other students
or faculty staff, noise levels vary but it can be little, or it can get loud at times). |
| Technical or product domain expertise |
She uses her computer and phone every day, whether that is for homework, research,
projects, or entertainment. She is not afraid of new technology or clicking on the
wrong thing by accident. She is quite familiar with YouTube and uses other application
that are like YouTube. For example, she uses TikTok a short form video hosting service. |
| A quote that sums up what matters most to the persona |
What matters to me the most when it comes to YouTube is that I can get away from
the stress that school and work can cause in a daily basis. |
| Deleted videos and their links still appear on playlists. |
The user’s experience would be a lot better if deleted videos are removed from user visibility and playlists |
| Name |
Juan Rodriguez |
| Demographic Information |
40 years old, male, Hispanic, married |
| Job title or focus of activity
|
Foreman of a refinery |
| Goals |
He uses YouTube to get caught up with boxing, watch old movies, and construction videos |
| Environment |
He uses this application in a common place
(at home, has a wife, 2 kids, the oldest is 21 years old and college student and
the youngest 5 years old, and a dog). Noise level vary, sometimes it can be little to no
noise and there can also be quite a bit of noise. |
| Technical or product domain expertise |
He uses his phone every day to check in on his wife and family throughout the day
and watch videos on YouTube when he gets home. He is not afraid of new technology; however,
he does have a hard time with it and often asks his wife or kids to help him with it.
He is quite familiar with YouTube but does not use any other type of application
like it. |
| A quote that sums up what matters most to the persona |
What matters to me the most when it comes to YouTube is that I can get home from
work and relax, get caught up with what is relevant in sports, especially boxing, watch
movies that I used to watch growing up, and videos that relate to construction. |
| Deleted videos and their links still appear on playlists. |
The user’s experience would be a lot better if deleted videos are removed from user visibility and playlists |